Tydi Closets

Services:
Brand ID, Website, Creative Campaign, Fractional CCO

Brand Category:
D2C, Durable Goods, Home Goods

At Moden Agency, we partnered with Tydi Closets to enhance their brand on multiple fronts. Our team worked on designing a distinctive logo and crafting a cohesive brand identity that truly represents their vision. We developed and designed a user-friendly website, managed their social media content, and executed strategic campaigns to boost their online presence. Additionally, we provided fractional Chief Creative Officer services to guide their creative direction, ensuring consistency and innovation across all platforms. Through this comprehensive approach, we helped Tydi Closets elevate their brand and reach their audience effectively.

Campaign: Get the closet you deserve.

The Approach

The campaign line “Get the Closet You Deserve” speaks directly to women and/or the partners who value fashion, organization, and peace of mind. It acknowledges the importance of having a well-organized, stylish, and functional space that caters to their busy lives. This message emphasizes that everyone deserves a closet that provides quick access to their wardrobe, enhances their personal style, and contributes to a serene, clutter-free lifestyle. It’s about delivering a customized solution that aligns with their high standards and dynamic lives, ensuring their daily routine is seamless and enjoyable.

Logo

The Tydi Closets logo features a modern, minimalist design with “tydi” in bold lowercase letters inside a square frame, emphasizing negative space. Notably, there is a small opening along the right side of the “y,” symbolizing entry into an intimate space. Below “tydi,” the word “closets” is displayed in a clean, spaced-out font. The geometric pattern in the background adds depth and sophistication, reflecting the brand’s commitment to stylish and functional closet solutions.

Tydi’s Brand in Style

Designing a brand identity that combines modern elegance with practical organization means creating a seamless blend of aesthetic appeal and functionality, reflecting sophistication and usability in every aspect.